Oneroad Group helps “Jinggangshan” agricultural product brands shine in the UAE: Green agriculture goes global, opening a new chapter of internationalization.
On November 18th, 2025, the launch event and exhibition for China’s Jinggangshan regional public brand for agricultural products was grandly held at the Dubai World Trade Centre in the United Arab Emirates. Co-hosted by Oneroad Group and the Ji’an Municipal People’s Government, this event aimed to comprehensively showcase Jinggangshan’s premium specialty agricultural products to the Middle Eastern market and promote the achievements of China’s green ecological agriculture.
CEO Zhang Chenling of Oneroad Group led her team, Vice Mayor Chen Qingshou of Ji’an City and his delegation, Director Luo Feng of the Jiangxi Provincial Department of Agriculture, and other representatives attended the launch event. Together with renowned enterprises that have maintained long-term partnerships in Afghanistan, they witnessed the milestone moment as the Jinggangshan brand entered the international market.
Director Luo Feng noted that in recent years, Ji’an City has focused on advancing agricultural industrialization, standardization, scale expansion, and brand development, significantly enhancing the level of agricultural modernization. The municipal Party committee and government attach great importance to brand building, continuously expanding brand influence and reputation. The regional public brand of Jinggangshan has demonstrated robust development momentum and promising prospects. This launch event marks a crucial step toward the internationalization of Jinggangshan agricultural products, laying a solid foundation for promoting agricultural cooperation between the region and countries along‘the Belt and Road’.
CEO Zhang Chenling stated: Oneroad Group has long been dedicated to cross-border trade and global resource integration, committed to bringing China’s premium products to the world. Moving forward, Oneroad will take this brand launch as a new starting point, fully leveraging its Middle East network and market channel advantages to provide comprehensive support for Jinggangshan brands going global. This initiative will drive the brands toward high-quality development, injecting fresh momentum into deepening China-UAE economic and trade cooperation and friendly relations.
Vice Mayor Chen Qingshou stated: Ji’an City and Dubai have continuously deepened their economic and trade cooperation, maintaining frequent exchanges and close collaboration. Ji’an City has established a cooperative relationship with Oneroad Group, jointly promoting specialty agricultural products such as Jinggang Honey Pomelo, Jinggang Red Heart Kiwifruit, and Jinggang Green Crown Pears into the UAE market. They have also set up the “Jinggangshan” brand Dubai overseas warehouse and a direct-purchase base for fruit exports, opening a new chapter for Ji’an agriculture to go global.
At the press conference, Lensen Company under Oneroad Group signed a tea procurement and sales agreement with Jiangxi Jingganghong Tea Co., Ltd. to jointly expand the market for premium tea products. Simultaneously, an agreement was reached with Jiangxi Juxian Fruit Industry Co., Ltd. to promote sales of local specialty fruits. Both parties will share resources to enhance agricultural product distribution and boost regional economic development.
The successful launch event has significantly enhanced the international recognition of the “Jinggangshan” agricultural brand, while also establishing a vital platform for Chinese agricultural products to expand into global markets. It demonstrates the broad prospects for agricultural cooperation and cultural exchange between China and other nations. Oneroad Group will continue to provide comprehensive support for the “Jinggangshan” brand.
