Oneroad Group (Oman) Dongfeng Brand Showroom Officially Opens Chinese Automotive Brand Accelerates Expansion in the Middle East Market

Muscat, Oman, January 17th, 2026 — The Oneroad Group (Oman) Dongfeng Brand Showroom officially opened in Muscat. The opening was attended by His Highness Sayyid Taimur Al Said, Mr. Li Pengyu, Representatives from the Chinese Embassy in Oman, local Chinese business associations, federations, Chinese enterprises, and special guests from the China Asia Economic Development Association, along with more than 300 other guests, gathered on site to witness the important moment of Dongfeng Motor officially entering the Omani market.

The opening ceremony began with the national anthems of China and Oman, and featured a combination of Omani traditional sword dance and Chinese lion dance, showcasing the spirit of cultural exchange and win-win cooperation between the two sides.

His Highness Sheikh Saiyyd Taimur Al Said, a representative of the Omani royal family, stated in his speech that the continued investment of Chinese enterprises in Oman’s automotive and related industries has injected new vitality into the local market and provided more possibilities for China-Oman economic and trade cooperation.

Ms. Zhang Chenling, CEO of Oneroad Group, said that the opening of the Oneroad Group (Oman) Dongfeng Brand Showroom is not only the realization of a business project but also an important practice of the group’s efforts to promote Chinese manufacturing going global. In the future, Oneroad Group will continue to deepen its cooperation with Dongfeng Motor to provide high-quality products and professional services to the local market.

Mr. Wu Jinxiang, General Manager of Dongfeng Import and Export Middle East Regional Marketing Center, stated that both parties will take this showroom opening as a starting point to carry out long-term cooperation in brand building, product introduction, and market expansion, promoting the steady development of Chinese automobile brands in the Middle East market.

At the celebration, One By One (Oman) Car Rental Company and Oneroad Automotive (Oman) Company, subsidiaries of the Group, presented awards to long-term supporting customers and key partners, expressing sincere gratitude and highlighting the customer- and partner-centric philosophy. Multiple rounds of lucky draws were interspersed throughout, continuously elevating the atmosphere. After the ribbon-cutting and firework ceremony, the Oneroad Group (Oman) Dongfeng Brand Showroom officially commenced full operations. The event concluded successfully with an engaging Sichuan Opera face-changing performance, vividly illustrating the blend of Eastern and Western cultures, and perfectly marking the celebration that consolidated strategic cooperation and deep friendship.

In the future, Oneroad Group and Dongfeng Motor will continue to work hand in hand, taking product quality as the foundation and customer needs as the guide, steadily expanding in the Middle Eastern market. This celebration, blending business and culture, tradition and modernity, not only marks the opening of a new sales outlet but also heralds the beginning of a new chapter of deep-rooted, locally engaged, and collaborative development.

About Oneroad Group:
Oneroad Group is a comprehensive enterprise group committed to global development, with business covering automotive trade, supply chain services, industrial park operations, and cross-border business platform construction, among other areas. The group always upholds the concept of “sharing opportunities along the way” and strategically positions itself in key global markets, helping Chinese brands go global and promoting international trade and economic cooperation.