Oneroad Group and Dongfeng Liuzhou Automobile are deeply cultivating the Middle East market, jointly creating a strategic blueprint.

Recently, Lin Changbo, the general manager of Dongfeng Liuzhou Automobile Co., Ltd. (hereinafter referred to as “Dongfeng Liuqi”), led a core team to visit the headquarters of Oneroad Group at the Burj Khalifa in Dubai and held talks with senior executives of Oneroad Group. The two sides reached important consensus on expanding the Middle East regional market, network layout, product research and development, brand and ecological construction, further solidifying the strong foundation of their cooperation and injecting strong momentum into the global layout of the Forthing brand.

During the meeting, Lin Changbo, the general manager of Dongfeng Liuzhou Automobile, highly recognized Oneroad Group’s localized operational capabilities. Since the cooperation began in 2023, Oneroad Group has provided strong support for the rapid establishment of the Forthing brand in the Middle East with profound market insights and rich channel resources, achieving a leap from ‘sales enhancement’ to ‘brand enhancement.’ In the future, both parties will continue to deepen their comprehensive cooperation in ‘sales + service + research and development + ecosystem’ to jointly create green intelligent mobility solutions that better meet user needs.

Zhang Chenling, president of Oneroad Group, stated that the Middle East, as a core node of the “Belt and Road” initiative, has released tremendous potential in recent years in the areas of energy transition and public transportation infrastructure upgrade. With its solid R&D capabilities and mature product matrix, Dongfeng Liuzhou Motor complements the localized service capabilities of Oneroad Group, and their cooperation will achieve a synergy effect of “1+1>2”.

This meeting not only strengthened mutual trust between the two parties but also clarified the goals and cooperation pathways. Next, both sides will deepen the implementation of existing consensus, ensuring the smooth launch of key projects in areas such as product research and development, technology cooperation, talent cultivation, and market promotion, jointly creating a new market pattern of ‘One Road, Wind Rides, Wind Rides One Road’.

Under the dual opportunities of the ‘Belt and Road’ initiative and global energy transition, the cooperation between Dongfeng Liuqi and Oneroad Group is not only a model for Chinese manufacturing ‘going global’, but also a vivid practice of local enterprises and overseas partners achieving win-win results. In the future, both parties will take the Middle East as a starting point to continuously explore cutting-edge fields such as green smart mobility, showcasing the innovative achievements and R&D strength of China’s automotive industry to the world.